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Google AdWords for Businesses
Google AdWords for Businesses

Google AdWords Training NYC

This Google AdWords course is offered at our coding school in SoHo.
To view upcoming dates and register, visit the course page.

You will create an AdWords account, run an ad campaign, and track the performance of ads.

What You'll Learn in this Class:

  • Intro to Google AdWords
  • How to set up a Google AdWords account
  • Understanding different bidding strategies
  • How the Google Auction works
  • Keyword strategies
  • How to use Match Types to control who sees your Ads
  • Optimizing your campaign for maximum results
  • Landing Page best practices
  • How to set up Call and Conversion Tracking

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

See Also:

Google AdWords for Businesses Training Outline

• Introduction to Google AdWords
• How Search Engines Work
• Why Google AdWords
• Keyword Research
• Competitive Analysis
• Keyword Selection
• Introduction to Google AdWords dashboard
• Setting up a Campaign in Google AdWords
• Keyword match types
• Device targeting
• Location targeting
• Bidding Strategies
• What quality score is and how it affects your campaign
• Best practices for creating ads that convert
• Conversion tracking and leads optimization
• How to increase brand awareness and conversions with remarketing