Google AdWords for Businesses Training Overview
You will create an AdWords account, run an ad campaign, and track the performance of ads.
What You'll Learn in this Class:
- describe the fundamentals of online advertising and Google AdWords.
- create an AdWords account and campaign.
- manage an AdWords campaign.
- describe the methods for tracking the performance of keywords, ad campaigns, and websites.
Prerequisites:
Students should have a basic understanding of Windows, including how to use files and folders.
Related Classes:
See Also:
Prerequisites:
Students should have a basic understanding of Windows, including how to use files and folders.
Related Classes:
See Also:
Google AdWords for Businesses Training Outline
Lesson 1: Examining the Fundamentals of Google AdWords
• Topic 1A: Examine the Fundamentals of Online Advertising• Topic 1B: Examine the Fundamentals of Google AdWords
• Topic 1C: Examine the Factors Influencing the Popularity of Ads
Lesson 2: Setting Up an AdWords Campaign
• Topic 2A: Choose Keywords• Topic 2B: Examine Budget Planning in AdWords
• Topic 2C: Examine Bidding in AdWords
• Topic 2D: Create an AdWords Account
• Topic 2E: Choose Placements for Advertisements
• Topic 2F: Create Billing Information
Lesson 3: Managing AdWords Campaigns
• Topic 3A: Examine AdWords Account Management Tabs• Topic 3B: Use AdWords Tools
Lesson 4: Tracking the Performance of Ads
• Topic 4A: Split Test the Ads• Topic 4B: View the Quality Score of Ads
• Topic 4C: Track AdWords Conversions
• Topic 4D: Generate Performance Reports for Ads
• Topic 4E: Link an AdWords Account to a Google Analytics Account