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Google Analytics for Businesses
Google Analytics for Businesses

Google Analytics Course Overview

This Google Analytics course is offered at our coding school in SoHo.
To view upcoming dates and register, visit the course page.

In this course, you will learn to set up a Google Analytics account, confirgure goals and funnels, and work with reports.

What You'll Learn in this Class:

  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors' behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

See Also:

Google Analytics Training Outline

Introduction to Google Analytics

• What's Google Analytics
• How Google Analytics Work
• The Role of Google Analytics
• Questions Google Analytics Answers

How to setup a Google Analytics Account

• How to install Google Analytics Tracking Code
• How to test to confirm codes are installed and tracking correctly
• How to Link other Google Accounts to Google Analytics
• How to set up Conversion tracking
• How to create goals in Google Analytics
• How to setup Ecommerce tracking
• How to setup events
• How to setup segments
• How to track social media interactions

An overview of the Google Analytics Dashboard

• How to add users
• A look at user access levels
• A look at web properties
• An overview of reports
• Understanding dimensions & metrics

Google Analytics Reports

• Audience Report, what it's for and how to use it
• Acquisition Report, what's it for and how to use it
• Behavior Report, what it's for and how to use it
• Conversion Report, what it's for and how to use it
• Ecommerce Report, what's its for and how to use it

How to leverage Google Analytics data to improve performance

• How to share reports
• How to setup dashboards and shortcuts
• How to track your marketing campaigns in Google Analytics

UTM Code Tracking

• Why Tracking Visitors Matters
• Introduction to UTM Parameters
• Anatomy of a UTM Parameter
• A Look at UTM Parameters in Google Analytics
• How to Create a Link with the UTM Builder

Alpha Mattes & Animated Colors

• Using an alpha matte to hide/show the text based on the wedge's movement
• Bringing back the colored wedge
• Animating instantaneous color changes
• Ensuring the Logo stays in the Title Safe grid

Retargeting

• Introduction to Retargeting
• Why Retargeting
• How to Create a Retargeting List