Highway Education: School Overview

Highway Education: A New Frontier in Marketing Operations Training

Highway Education is a fully online institution dedicated to teaching marketing operations. Founded in 2021, the school aims to equip students with the skills needed for successful careers in the marketing industry. With a rigorous 16-week full-time program and a strong emphasis on employer collaboration, Highway Education strives to ensure its graduates are well-prepared for the workforce.

Founded in 2021 by Toby Murdock, Highway Education aims to bridge the gap between underemployed young adults and marketing employers.
The program is 16 weeks long and focuses solely on marketing operations, making it highly specialized.
Classes are conducted entirely online, allowing students to learn from anywhere in the country.
The curriculum includes eight two-week modules, covering topics from marketing fundamentals to advanced lead nurturing strategies.
Each cohort is limited to 18 students, promoting personalized attention and collaborative learning experiences.
Highway Education employs real-world industry professionals as instructors, ensuring students are taught by experts.
The school boasts a 100% employment rate within 180 days of graduation for its first cohort.
Financial options include an Income Sharing Agreement, allowing students to pay tuition after finding employment.

Subjects Taught at Highway Education

Highway Education offers a singular focus on marketing operations as its core subject. This specialization equips students with a comprehensive understanding of the technical aspects required in modern marketing roles. The program is carefully structured to meet the demands of employers, ensuring that graduates are job-ready from day one.

Introduction to Marketing: This module lays a solid foundation for understanding marketing principles and the role of marketing operations within an organization. Students benefit by gaining relevant knowledge of how marketing connects with business objectives.
Market and Analytics: Students delve into the importance of analyzing market data to support decision-making. The skills learned here are essential for making data-driven marketing strategies.
Campaign Planning: This subject covers the essentials of designing and executing marketing campaigns. It equips students with practical skills for real-world marketing initiatives.
Lead Nurturing and Scoring: Understanding how to nurture leads is crucial in marketing operations. This module teaches students how to effectively engage and convert leads into customers.
High-Level Marketing Strategy: This advanced topic discusses the frameworks necessary for crafting overarching marketing strategies. It enables students to think strategically about their marketing efforts.
Project Management: Students learn to manage marketing projects effectively, fostering organizational and leadership skills. This subject is key for ensuring that projects are delivered on time and within scope.
Data Management: This module focuses on the technical aspects of handling marketing data. Proficiency in data management prepares students for the realities of data-driven marketing.
Collaboration and Teamwork: Emphasizing teamwork, this subject cultivates skills beneficial for collaborative work in diverse marketing environments. Learning to work effectively in teams enhances students' employability.

Five Best Courses at Highway Education

The primary course offered at Highway Education is a comprehensive program in marketing operations. This 16-week bootcamp includes both theoretical knowledge and practical application through hands-on projects. The close link with employers ensures that the curriculum aligns with industry needs.

Marketing Fundamentals: This foundational course introduces students to key concepts in marketing. It prepares students to understand the landscape they will navigate in their careers.
Campaign Execution: Students learn how to implement marketing campaigns effectively. The skills acquired here are directly applicable to real job responsibilities.
Data Analytics for Marketing: This course focuses on data interpretation skills, allowing students to analyze market trends. It builds competence in making informed decisions based on data.
Lead Conversion Techniques: This course is centered on methods to convert leads into paying customers. Mastering these techniques is crucial in the competitive marketing landscape.
Final Project: The capstone project allows students to apply their cumulative knowledge in a practical setting. This experience not only solidifies their learning but also enhances their portfolios.

Cost of Classes at Highway Education

The total cost for the marketing operations program at Highway Education is set at $16,000. Payment can be managed through an Income Sharing Agreement where a $2,000 deposit is required upfront. This financial arrangement defers the remaining tuition until students secure employment with a salary above $55,000 annually.

In addition to the upfront deposit, students who choose the deferred plan should be aware that the total payment could rise to $23,000, spread over several years. If graduates do not reach the income threshold, they are not required to make any further payments. This structure reduces the financial risk associated with enrolling in the program.

The direct benefits of this pricing include access to a tailored curriculum, expert instruction, mentorship, and guaranteed job placement assistance. Moreover, students are provided with all necessary course materials at no additional cost, enhancing the program's value.

Benefits of Classes at Highway Education

Participating in the program at Highway Education offers numerous advantages tailored to the needs of prospective students. The school’s focus on practical skills and employer engagement equips graduates with the tools to succeed in their careers.

Dedicated Career Support: The school actively connects students with employers, facilitating job opportunities beyond traditional job searching. Graduates often find employment without the stress of an active job hunt.
Industry-Relevant Curriculum: The curriculum is designed in consultation with marketing employers, ensuring that students acquire the skills that are in highest demand. This relevance sets graduates apart in the job market.
Networking Opportunities: By bringing employers directly to students, Highway Education allows for valuable networking. This access can lead to job offers and professional growth.
Personalized Attention: With small cohort sizes, students receive individualized support from instructors. This attention helps ensure that each student can thrive in the learning environment.
Strong Alumni Outcomes: The school boasts a 100% employment rate within 180 days post-graduation for its initial cohort. This statistic reflects the confidence employers have in the quality of education provided.

Reviews of Highway Education

Student reviews of Highway Education are generally positive, highlighting the school’s thoughtful curriculum and supportive environment. Participants praise the access to multiple instructors and the emphasis on hands-on projects, which enhance practical learning.

Pros: Students appreciate the structured approach, engaging projects, responsive instructors, and supportive mentors that facilitate a rich learning experience.
Cons: Some students may feel that the singular focus on marketing operations could limit their exposure to other marketing aspects, though this focus is also viewed as an advantage by many.

Evaluating the Value of Courses at Highway Education

When considering whether the courses at Highway Education are worth the investment, potential students should weigh the costs against the return on investment. With tuition set at $16,000 and a unique payment structure, the financial commitment is significant yet manageable through the Income Sharing Agreement.

The high employment rate of graduates, coupled with a tailored curriculum, demonstrates the program's effectiveness in addressing employer needs and preparing students for real-world challenges. Students receive specialized training that directly correlates to job readiness in marketing operations.

In conclusion, the value of the program is evident when considering the combination of financial flexibility, targeted training, and high employment rates. For those seeking a career in marketing operations, the structured format and dedicated support at Highway Education present a compelling opportunity. Ultimately, prospective students should assess their career goals, financial situations, and the potential benefits of Highway Education’s offerings when determining the right path forward.