Digital Marketing Classes Near Me

Companies use digital marketing to promote products and services through internet channels such as search engines, websites, social media platforms, emails, and mobile apps. It offers various career paths, including Digital Marketing Manager, Content Strategist, SEO Specialist, Data Analyst, and Social Media Marketing Specialist. According to Global Industry Analysts, global digital marketing income will reach $786 billion by 2026, indicating its tremendous growth and widespread use. Considering the growth of online shopping and businesses' increasing reliance on digital platforms to reach consumers, the value of learning digital marketing is more and more apparent.

Top In-Person & Virtual Digital Marketing Classes

Digital Marketing Courses at Noble Desktop

Leading design and coding school Noble Desktop was founded in New York City in 1990. Students can find hands-on classes and certificate programs in web design and development, graphic design, motion graphics, data science, UX, and digital marketing in both in-person and live online formats. Emphasizing a practical, hands-on learning approach, it provides students with the necessary skills to jump-start their careers in the dynamic fields of digital design, programming, data science, and online marketing, among others. Noble Desktop offers career-support services for students, and all classes are available in person or through live online instruction.

Digital Marketing Certificate

• Price: $3,995
• Duration: 126 hours
• Locations: NYC, Live Online

The Digital Marketing Certificate course at Noble Desktop provides comprehensive insights into crucial components of digital marketing, covering topics like SEO, email marketing, content marketing, social media, mobile marketing, and analytics. Students will gain an in-depth understanding of strategic digital marketing principles and hands-on experience with various marketing tools necessary for a successful digital marketing career.

SEO Bootcamp

• Price: $650
• Duration: 12 hours
• Locations: NYC, Live Online

The SEO Bootcamp at Noble Desktop is an intensive course that teaches participants to improve website rankings on search engine results. Students will delve into understanding keyword strategies, deciphering analytics, learning to identify technical SEO issues, and employing on-page and off-page optimization to maximize website visibility.

Google Analytics Bootcamp

• Price: $650
• Duration: 12 hours
• Locations: NYC, Live Online

Noble Desktop's Google Analytics Bootcamp provides students with a deeper understanding of Google Analytics and how to leverage it to derive insights into customers' online behavior. Over six hours of interactive learning, participants will master critical concepts like tracking website traffic, analyzing user activity, setting up dashboards and custom reports, and understanding goal tracking.

Google Ads Bootcamp

• Price: $650
• Duration: 12 hours
• Locations: NYC, Live Online

The Google Ads Bootcamp at Noble Desktop is a comprehensive course designed to accelerate learners' understanding of online advertising and Google Ads. Students will learn how to effectively create, manage and optimize Google Ad campaigns, gaining a deep understanding of the Google Ads interface and its features and best practices while also learning about key concepts like Quality Score, bidding strategies, and conversion tracking.

Digital Marketing Courses at General Assembly

General Assembly is a global learning community fostering proficiency in today's most in-demand skills—from coding, data science, and UX design to digital marketing, product management, and brand development—in a uniquely immersive and non-traditional format. Through robust training resources and expert instruction, General Assembly equips students to embrace the future of work, whether they are looking to reskill, upskill, or kick-start a new career. General Assembly aims to foster a sense of empowerment through continuous learning and development.

Digital Marketing Course

• Price: $3,950
• Duration: 60 hours
• Locations: Several (see school website)

General Assembly's Digital Marketing course gives participants a deep understanding of the digital marketing landscape. Students will learn digital strategy and branding, social media and email marketing, and performance optimization through testing and data analysis while learning to collect and use data to drive successful campaigns.

Advanced Digital Marketing Bootcamp

• Price: $250
• Duration: 7 hours
• Locations: Several (see school website)

The Advanced Digital Marketing Bootcamp at General Assembly is an immersive, full-day workshop equipping students with advanced techniques to optimize digital marketing strategies. It comprehensively covers critical aspects, including data analytics, performance tracking, Search Engine Optimization, Pay-Per-Click (PPC) campaigns, conversion optimization, and content marketing, enabling participants to take their existing digital marketing skills to the next level.

Google Analytics Bootcamp

• Price: $250
• Duration: 7 hours
• Locations: Several (see school website)

At General Assembly's Google Analytics Bootcamp, students will gain an in-depth understanding of Google Analytics, a tool to leverage data to drive performance and make effective data-driven decisions. The course covers essential facets of Google Analytics, such as tracking and analyzing web data, generating various reports, and creating a Google Data Studio dashboard for data visualization.

SEO Bootcamp

• Price: $250
• Duration: 5 hours
• Locations: Several (see school website)

General Assembly's SEO Bootcamp in Chicago offers hands-on training in the most effective Search Engine Optimization strategies, covering keyword research, on-page optimization, link building, and holistic SEO strategies. This intensive, one-day workshop teaches marketers, product managers, website developers, and other professionals how SEO can drive website traffic and increase online visibility for their business.

Digital Marketing Courses at ONLC Training Centers

ONLC Training Centers provide a comprehensive array of professional and technical training courses spanning numerous fields of expertise. Students can benefit from diverse learning opportunities, including in-demand classes in Microsoft Office, Adobe Creative Cloud, programming languages like Python and Java, cybersecurity, project management, and business analysis.

Google Ads Introduction

• Price: $395
• Duration: 1 day
• Locations: Several (see school website)

The Google Ads Introduction offered by ONLC gives learners an in-depth understanding of creating, managing, and optimizing campaigns in Google Ads from scratch. More specifically, students will learn a comprehensive range of skills, from crafting effective ad texts and keyword lists to tracking conversions and understanding key metrics to refine campaign effectiveness over time.

Google Ads Advanced

• Price: $395
• Duration: 1 day
• Locations: Several (see school website)

The Google Ads Advanced course at ONLC Training Centers focuses on expanding students' proficiency in crafting impactful Google ad campaigns, delving into higher-level topics such as campaign measurement, website optimization, and effective strategy planning. Participants will gain an in-depth understanding of conversion tracking, retargeting, and automated bidding techniques and learn to navigate the complexities of Google's advertising platform to get the most out of their advertising budget.

Google Analytics Introduction

• Price: $795
• Duration: 2 days
• Locations: Several (see school website)

The Google Analytics Introduction course at ONLC Training Centers provides students with fundamental knowledge of the usage and functions of the Google Analytics tool to aid data-driven decision-making. The course content includes understanding the interface, reading reports, setting up dashboards, and performing fundamental configuration and navigation tasks, preparing them to interpret Google Analytics data efficiently for their businesses or organizations.

Google Analytics Advanced with Tag Manager

• Price: $395
• Duration: 1 day
• Locations: Several (see school website)

The Google Analytics Advanced with Tag Manager at ONLC Training Centers course offers advanced training in using Google Analytics to harness actionable insights from complex data. The course highlights the adept manipulation of Google Tag Manager for tracking data and leveraging Google Analytics for optimization strategies, advanced reporting techniques, audience analysis, and conversion tracking with a hands-on, real-world approach to mastering the platform.

Digital Marketing Courses at BrainStation

BrainStation is a cutting-edge, global tech school renowned for its immersive and comprehensive programs. Students at BrainStation can gain powerhouse knowledge in fields such as data science, digital marketing, product management, and web development, with curricula designed to cultivate critical 21st-century digital skills.

Digital Marketing Certificate

• Price: $3,250
• Duration: 30 hours
• Locations: Several (see school website)

BrainStation's Digital Marketing Certificate course in New York provides comprehensive insights on digital marketing fundamentals, including Search Engine Optimization (SEO), Google Ads, social media, and content marketing strategies. In this class, students will develop a real-time digital marketing strategy as they progress, expanding their understanding of data-driven decision-making, advanced digital marketing techniques, and the tools needed for effective digital marketing planning and execution.

Search Engine Marketing Certificate

• Price: $3,150
• Duration: 30 hours
• Locations: Several (see school website)

The Search Engine Marketing Certificate at BrainStation provides learners with a comprehensive understanding of leveraging Google Analytics, SEO, and paid advertising strategies. Students will gain actionable skills in creating, managing, and optimizing campaigns for increased visibility and engagement on search engines.

Digital Marketing Diploma

• Price: $15,000
• Duration: 12 weeks
• Locations: Several (see school website)

The Digital Marketing Diploma at BrainStation is a comprehensive program designed to equip students with an in-depth understanding and proficiency in various digital marketing disciplines, including SEO, Google Ads, social media, content marketing, and data analytics. Participants will gain practical hands-on experience through project work, laying the foundation to manage digital marketing campaigns, use social media platforms for business promotion, and analyze and interpret data for strategic decision-making.

Digital Marketing Courses at Certstaffix Training

Certstaffix Training is a leading computer and IT training course provider to help students augment their knowledge and skills in various technological areas. Certstaftix's extensive range of subjects includes Python, SQL, Excel, and Adobe Creative Cloud. All courses are delivered by expert instructors in a live, interactive online environment, giving students a hands-on learning experience.

Google Ads (Adwords)

• Price: $1,375
• Duration: 3 days
• Locations: Several (see school website)

In the advanced Google Ads (Adwords) course offered by Certstaffix Training, students will dive into higher-level techniques for creating, managing, and optimizing effective PPC advertising campaigns. The course also covers advanced ad components, keyword list evolution, performance reports, testing, and strategies for maximizing Return On Investment.

Google Analytics

• Price: $1,715
• Duration: 3 days
• Locations: Several (see school website)

Certstaff's Google Analytics course provides participants with comprehensive knowledge of Google's powerful measurement tools, fostering data-driven decision-making across various industries. Attendees will learn to audit analytics elements, set up goal and funnel tracking, analyze website user behavior, and develop essential skills to create robust and insightful custom reports.

Search Engine Optimization (SEO)

• Price: $890
• Duration: 2 days
• Locations: Several (see school website)

The Search Engine Optimization course at Certstaffix Training offers students specialized training to master the art of increasing a website's visibility on search engines. The hands-on class covers essential SEO practices such as keyword usage, link building, and search engine-friendly design and also teaches students how to use analytic tools to measure and analyze website traffic.

Digital Marketing Courses at Tampa SEO Training Academy

Tampa SEO Training Academy offers comprehensive and hands-on training in search engine optimization techniques. Students can expect to learn various skills, such as keyword research, on-page optimization, link building, and SEO-friendly content creation, empowering them to improve website visibility and ranking on search engine results pages.

5 Day SEO Mastery Class

• Price: $2,497
• Duration: 5 days
• Locations: Tampa, Live Online

The 5 Day SEO Mastery Class at Tampa SEO Training Academy educates students on enhancing website visibility with SEO. Students will learn about linking strategies, WordPress optimization, SEO keyword research, Google Analytics, and website design enhancement with a hands-on approach that makes learning easier.

2 Day SEO Essentials Class

• Price: $1,097
• Duration: 2 days
• Locations: Tampa, Live Online

The 2 Day SEO Essentials Class at Tampa SEO Training Academy equips students with the foundational SEO knowledge needed to help their websites rise in search engine rankings. The curriculum focuses on keyword research techniques, on-page and off-page optimization, SEO tools, and link-building strategies. Also, it provides insight into search engine algorithms, penalties, and ranking factors.

3 Day SEO Advanced Techniques Class

• Price: $1,497
• Duration: 3 days
• Locations: Tampa, Live Online

The 3 Day SEO Advanced Techniques Class at Tampa SEO Training Academy allows students to delve into more complex SEO strategies, such as website structure analysis, keyword level analysis, and competitor insight mining. Attendees will also learn how to optimize social media for SEO, leverage content marketing, and form effective backlinks.

Digital Marketing Courses at Ledet Training

Ledet Training is renowned for its comprehensive professional software training courses. Primarily focused on graphic design, web design, video editing, and desktop publishing, Ledet offers classes covering Adobe and Apple software to help students master essential skills and technologies for career advancement or personal development.

Google Analytics 101

• Price: $999
• Duration: 2 days
• Locations: Atlanta, Washington, D.C., Live Online

Offered by Ledet Training, the Google Analytics 101 course equips students with the skills to navigate Google Analytics like a pro–from setting up an account to understanding and reporting critical data. The course covers integral aspects of web data analysis, like measuring website traffic, understanding user behavior, conversion tracking, and using data to improve a website's performance.

Google Adwords 501 - Google Adwords and Analytics Bootcamp

• Price: $1,799
• Duration: 4 days
• Locations: Atlanta, Washington, DC, Live Online

The Google AdWords 501 course at Ledet Training offers an intensive, hands-on learning experience on Google AdWords and Analytics best practices. In this comprehensive bootcamp-style class, students will gain a deeper understanding of critical concepts such as keyword strategy, how to write compelling ad copy, and how to analyze and optimize data using Google Analytics.

Digital Marketing Courses at Thinkful

Thinkful is a comprehensive online learning platform that equips students with industry-relevant skills for today's workforce. Providing mentor-guided courses in coding, data science, design, and product management, Thinkful integrates practical, hands-on learning with professional development to support students' career progression.

Digital Marketing Immersion

• Price: $5,341
• Duration: 3 months
• Locations: Live Online

The Digital Marketing Immersion course at Thinkful is a comprehensive full-time program that equips students with the skills needed for careers in modern digital marketing. Students will learn to leverage platforms like Google Ads and social media, master multi-channel strategies, understand performance metrics, and create compelling copy, preparing them to develop and execute data-driven marketing plans.

Digital Marketing Courses at Boot Camp Digital

Boot Camp Digital specializes in training professionals or businesses on digital marketing and social media. Their hands-on training empowers learners to comprehensively understand digital marketing strategy, social media, SEO, Google Analytics, and content marketing.

Digital Marketing Workshop

• Price: $2,497
• Duration: 4 days
• Locations: Several (see school website)

The Digital Marketing Workshop at Boot Camp Digital provides an intensive dive into digital marketing, with informed insights into SEO, social media marketing, mobile marketing, and digital advertising. Beyond theoretical aspects, attendees will acquire practical skills and the latest strategies for the current business landscape.

Digital Marketing Courses at CTS Training

CTS Training offers professional skills enhancement courses focusing on technical skills, certifications, and career development strategies. Immersive learning opportunities, from mastering project management methodologies and understanding strategic IT concepts to exploring the latest advancements in artificial intelligence, cultivate practical and theoretical knowledge to help students excel in their respective fields.

SEO Introduction

• Price: $329
• Duration: 1 day
• Locations: Several (see school website)

The SEO Introduction course at CTS Training provides students with essential knowledge and skills for successful search engine optimization strategies. The course content includes understanding how search engines rank websites, vital techniques for improving web page visibility and traffic, conversion rate optimization, and how to measure and analyze website popularity, thus offering comprehensive insights into the SEO realm.

Google Analytics Part 1

• Price: $329
• Duration: 1 day
• Locations: Several (see school website)

Google Analytics Part 1 at CTS Training is a comprehensive course designed to equip students with a thorough understanding of analyzing and interpreting web data for making informed business decisions. Detailed topics include setting up Google Analytics, creating filters, studying traffic sources, analyzing content, and tracking conversions.

Google Analytics Part 2

• Price: $379
• Duration: 1 day
• Locations: Several (see school website)

In the Google Analytics Part 2 course offered by CTS Training, students can enrich their knowledge by learning how to manage multiple accounts, analyze traffic patterns, interpret behavior and conversion reports, and create custom dimensions and metrics. The course also equips students with the skills to fully understand user interaction data, ROI through ecommerce tracking, and how to generate custom reports.

Digital Marketing Courses at Georgetown School of Continuing Studies

Housed in the heart of Washington, DC, the Georgetown School of Continuing Studies offers a vibrant learning community where students can scale new heights in their respective careers. Here, students can pursue a wide array of programs that range from professional certificates, bachelor's and master's degrees, to more custom offerings in numerous fields such as leadership, real estate, technology, and business —empowering them to keep pace with the ever-changing world and meet the evolving demands of their industries.

Digital Marketing Strategy Bootcamp

• Price: $4,995
• Duration: 12 weeks
• Locations: Several (see school website)

The Digital Marketing Strategy Bootcamp at Georgetown University's School of Continuing Studies offers a hands-on, comprehensive approach to developing essential digital marketing strategies. Students will delve into SEO, email marketing, social media, online advertising, mobile marketing, and analytics, empowering them to create successful integrated digital marketing campaigns.

Digital Marketing Courses at UCLA Extension

UCLA Extension is an esteemed program dedicated to professional development and personal growth within the University of California, Los Angeles community. Offering a wide array of dynamic courses from business, arts, and engineering to public health, students can enrich their professional knowledge, explore new interests, and keep up with emerging trends in the digital marketing field.

Digital Marketing

• Price: $855
• Duration: 11 weeks
• Locations: Several (see school website)

The Digital Marketing course at UCLA Extension offers students an immersive introduction to the strategies, tools, and skills needed for effective digital marketing. The course covers digital marketing elements such as SEO, SEM, online advertising and promotions, mobile marketing, and creating effective websites.

Marketing with Google Ads

• Price: $525
• Duration: 6 weeks
• Locations: Several (see school website)

Marketing with Google Ads at UCLA Extension is a comprehensive course presenting the skills needed to run successful advertising campaigns on Google. Learners will gain hands-on experience in creating, managing, and optimizing campaigns, as well as understanding key performance indicators and analytics necessary for making data-driven marketing decisions.

Digital Marketing Courses at Rice University Boot Camps

Rice University Boot Camps offer career-oriented programs to equip students with sought-after skills in today's rapidly evolving technology industry. From full-stack web development, cybersecurity, and data analytics to fintech, the comprehensive curricula provide hands-on training, allowing learners to master the essentials while offering valuable real-world experience.

Digital Marketing Boot Camp

• Price: $7,995
• Duration: 18 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at Rice University Boot Camps is a comprehensive 18-week, part-time program offered by Rice University that teaches students contemporary marketing strategies, including content strategy, SEO, email strategies, and data analytics. Through hands-on projects and collaboration, participants will gain practical experience and valuable exposure to the latest techniques and tools in digital marketing.

Digital Marketing Courses at UNC-Chapel Hill Boot Camps

UNC-Chapel Hill Boot Camps offer comprehensive, intensive courses to equip individuals with valuable data science, web development, and digital marketing skills. Through rigorous, hands-on study, students can learn from industry professionals, gain practical experience, and foster essential abilities needed for the ever-evolving tech workforce.

Digital Marketing Boot Camp

• Price: $9,245
• Duration: 18 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp is an intensive, part-time program at The University of North Carolina Chapel Hill that equips students with practical knowledge in critical areas such as SEO, web analytics, social media, content strategy, email marketing, user experience, online reputation management, and digital marketing strategy. Through hands-on experiences and engaging classroom instruction, students comprehensively understand today's digital marketing landscape. They are prepared to pursue a variety of roles in this fast-growing industry.

Digital Marketing Courses at University of Denver Boot Camps

The University of Denver Boot Camps provides immersive and rigorous training in digital fields such as coding, data analytics, and UX/UI design. With its combination of dynamic classroom instruction led by skilled professionals and comprehensive hands-on projects, students can gain critical technological skills and build a competitive portfolio to help steer their careers in new directions.

Digital Marketing Boot Camp

• Price: $8,995
• Duration: 18 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at the University of Denver Boot Camps offers a comprehensive introduction to digital marketing skills, including analytics, SEO, content and email marketing, social media, and campaign management. The course helps students master the concepts and tools used in digital marketing, especially those considering a career shift into the digital marketing field. However, it is also helpful for entrepreneurs and traditional marketers keen on expanding their skill sets.

Digital Marketing Courses at UT Austin Boot Camps

UT Austin Boot Camps offer extensive training programs in high-demand domains like data science, coding, cyber security, UX/UI, and digital marketing. This platform empowers students with practical technical skills and system-based knowledge to excel in their respective fields through a meticulously curated curriculum presented by experienced industry professionals.

Digital Marketing Boot Camp

• Price: $12,495
• Duration: 18 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at UT Austin Boot Camps is an intensive 18-week course designed to turn learners into proficient online marketers. It covers various topics, including analytics and reporting, social media, content management, CRM, and ethics of Digital Marketing, giving students in-depth knowledge about the current and future marketing landscape.

Digital Marketing Courses at Columbia Engineering Boot Camps

Columbia Engineering Boot Camps offer individuals immersive, dynamic training in various tech disciplines such as web development, data analytics, cybersecurity, FinTech, and UX/UI design. Designed as part-time or full-time programs, students can gain proficiency in cutting-edge technologies, enhancing their technical skills through hands-on projects and interactive learning, positioning them for a competitive edge in today's digital job market.

Digital Marketing Boot Camp

• Price: $12,495
• Duration: 18 -24 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at Columbia Engineering Boot Camps prepares professionals for a career in digital marketing. Students will gain practical experience in SEO, online advertising, content strategy, data analytics, email promotions, digital marketing strategy, metrics, tools, and web design, equipping them with skills essential to today's digital economy.

Digital Marketing Courses at UCF Boot Camps

At UCF Boot Camps, students acquire the practical skills needed in the fast-evolving digital world. They offer part-time courses in coding, data analytics, UX/UI design, and digital marketing, providing students with a hands-on learning experience that positions them for opportunities in digital marketing.

Digital Marketing Boot Camp

• Price: $11,745
• Duration: 24 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at UCF Boot Camps is a rigorous, part-time program that equips students with practical skills in digital marketing, such as analytics, social media, SEO, and content strategy. Participants will undergo comprehensive hands-on training to master digital marketing strategy, campaign development, digital advertising, and performance reporting, preparing them to be job-ready by the end of the program.

Digital Marketing Courses at GW Boot Camps

At GW Boot Camps, students can build a solid knowledge base and sharpen professional skills through comprehensive, interactive programs in Data Science and Analytics, Coding, FinTech, Cybersecurity, and UX/UI. These intensive courses aim to equip students with critical industry skills, ready to approach prospective job markets with confidence.

Digital Marketing Boot Camp

• Price: $12,245
• Duration: 18 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at GW Boot Camps offers an immersive program where students can enhance their digital marketing acumen. It equips learners with a robust toolkit of valuable skills, including search engine optimization and advertising, analytics and reporting, content strategy, social media, and email marketing, enabling them to drive successful marketing campaigns.

Digital Marketing Courses at Berkeley Boot Camps

Berkeley Boot Camps offer students an immersive learning experience with a robust selection of coding, data science, and cybersecurity programs. Students gain in-depth knowledge and practical skills through interactive, real-world scenarios, paving the way to careers in tech-driven industries.

Digital Marketing Boot Camp

• Price: $13,495
• Duration: 18 weeks
• Locations: Several (see school website)

Berkeley's Digital Marketing Boot Camp is an immersive, 18-week program that equips students with a comprehensive understanding of digital marketing strategies. Focusing on a wide array of competencies, including SEO, PPC advertising, content strategy, social media marketing, and web analytics, students will gain the skill set necessary for a successful career in today's fast-paced digital marketing industry.

Digital Marketing Courses at Digital Workshop Center

At the Digital Workshop Center, students participate in a comprehensive curriculum covering various topics, from web development and digital marketing to graphic design and software training. The Center provides an engaging, professional educational environment where students are empowered to apply critical, creative, and strategic skills to drive their careers forward.

Digital Marketing Certificate

• Price: $5,800
• Duration: 100 hours
• Locations: Live Online

At the Digital Workshop Center's Digital Marketing Certificate program, students learn in a hands-on environment that covers the comprehensive aspects of digital marketing. The course provides instruction on SEO, social media marketing, content development, digital ad campaigns, and web analytics, equipping students with the knowledge and skills to effectively navigate and succeed in modern digital marketing landscapes.

Google AdWords Beginners Class

• Price: $395
• Duration: 6 hours
• Locations: Live Online

The Google AdWords Beginners Class at Digital Workshop Center equips students with a solid understanding of the basics of Google AdWords and PPC fundamentals, providing insights into competition analysis, keyword research, and campaign structure optimization. This course paves the way for them to effectively design, implement, monitor, and adjust their PPC campaigns, ultimately enhancing their digital marketing knowledge and proficiency.

Google Analytics Beginners Class

• Price: $279
• Duration: 6 hours
• Locations: Live Online

At Digital Workshop Center's Google Analytics Beginners Class, students are professionally trained in the basics of Google Analytics, learning to navigate its interface effectively and to analyze and interpret data. The course provides a comprehensive understanding of setting up Google Analytics, monitoring traffic, understanding website visitor behavior, and setting up goals and event tracking, offering a solid foundation for those intending to use Google Analytics for business.

SEO Beginners Class

• Price: $279
• Duration: 6 hours
• Locations: Live Online

The SEO Beginners Class at Digital Workshop Center provides an in-depth presentation of the fundamental principles of SEO. Students will learn keyword research, on-site optimization, link building, and analysis necessary for improving a website's visibility and rankings on search engines.

Digital Marketing Courses at headTrix, Inc.

HeadTrix, Inc. is a recognized training institution specializing in software training in Adobe applications such as Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Premier Pro, and more. Strategically designed for creatives of all levels, the coursework at headTrix, Inc. can enable students to learn anything from creating stunning graphics and building new websites to developing eye-catching digital marketing materials and crafting exceptional video content.

Search Engine Optimization Level 1

• Price: $325
• Duration: 1 day
• Locations: Several (see school website)

At headTrix, Inc.'s Search Engine Optimization Level 1 course, students will delve into the fundamentals of SEO–from understanding how search engines work to crafting an effective keyword strategy. The hands-on training ensures they learn to analyze their website's performance, optimize it for higher rankings, and create compelling content that attracts, retains, and converts their online audience.

Digital Marketing Courses at Sonic Training

Sonic Training is a highly-regarded professional development center that offers its students comprehensive technology, creative, and management courses. Here, students can enhance their knowledge base and skill sets in various areas, including web development, graphic design, project management, and digital marketing, while acquiring essential soft skills like leadership and communication.

Google AdWords Fundamentals

• Price: $395
• Duration: 1 day
• Locations: Several (see school website)

The Google AdWords Fundamentals course at Sonic Training equips students with the knowledge to establish, manage, measure, and optimize effective online advertising campaigns. The training encompasses core areas such as account setup and management, campaign tracking, keyword research, and ad copy creation. Gain practical insights into improving the performance of PPC advertising campaigns.

Digital Marketing Courses at Think BIG. Learn Smart

Think BIG. Learn Smart, an education and training firm, focuses on advancing students' skills in business, graphics design, and web development in on-site and virtual classrooms.

SEO Copywriting

• Price: $795
• Duration: 2 days
• Locations: Several (see school website)

The SEO Copywriting course at Think BIG. Learn Smart teaches students to create effective SEO content to drive website traffic and improve search engine rankings. Students will learn about SEO principles, keyword research strategies, compelling content creation, and how to tailor their copywriting to achieve maximum online visibility.

Digital Marketing Courses at UC Davis Continuing and Professional Education

UC Davis Continuing and Professional Education provides lifelong learning opportunities for career enhancements. With courses spanning various disciplines like business, healthcare, education, and technology, students can gain practical knowledge and hands-on experience tailored to their professional growth.

UC Davis Digital Marketing Boot Camp

• Price: $11,495
• Duration: 24 weeks
• Locations: Several (see school website)

The UC Davis Digital Marketing Boot Camp delivers a comprehensive, hands-on program designed to empower learners with the skills needed to excel in the digital marketing landscape. Covering a wide range of relevant topics, they can expect to be trained in areas such as Google Analytics, social media campaign planning, content strategy, and SEO, culminating in a diverse portfolio showcasing their mastery of these essential digital marketing tools.

Digital Marketing Courses at UC Irvine Boot Camp

UC Irvine Boot Camp offers many intensive, part-time programs in various disciplines, such as coding, data analytics, UX/UI, cybersecurity, and digital marketing. Students gain in-demand skills through hands-on classroom experiences and access to leading industry professionals.

Digital Marketing Boot Camp

• Price: $13,495
• Duration: 12 - 24 weeks
• Locations: Several (see school website)

The Digital Marketing Boot Camp at UC Irvine equips students with practical skills, including analytics, social media, SEO, and content strategy. The course prepares learners to drive customer engagement and business growth by building dynamic and effective marketing campaigns.

Key Information about Learning Digital Marketing

Digital marketing courses will cover SEO, social media marketing, PPC advertising, content marketing, email marketing, and brand management. Courses help beginners grasp digital marketing concepts, although the broad scope of the field and continually evolving digital trends can present a challenge. The timeline to master digital marketing varies significantly depending on the individual's available time for study, prior knowledge, and how in-depth they choose to explore each topic. Prior knowledge of basic marketing principles, familiarity with social media platforms, and understanding consumer behavior are key prerequisites for learning digital marketing. 

As for technical setup, learners must have a functional computer with a stable internet connection and may need to download and install software applications such as Google Analytics, Facebook Business Manager, and Mailchimp, all of which can be accessed through the respective platforms' websites.

Career Paths & Job Outlook for Digital Marketing

Digital marketing is a rapidly growing and well-paid career field with many available specializations. People with digital marketing skills can work as Social Media Marketers, Marketing Analysts, Web Optimization Specialists, SEO Specialists, Marketing Managers, Digital Strategists, Search Managers, Content Managers, or Brand Managers. 

The median yearly salary for a Digital Marketer in the United States is $68,000, ranging between $50,000 and $93,000. The US Bureau of Labor Statistics projects a ten percent growth rate for digital marketing jobs over the next six years. Salaries increase with the number of years of experience.

What Can You Do With Digital Marketing?

Digital marketing relies on collecting and analyzing data to drive an advertising campaign. Digital Marketers use various tools and features to create and implement strategic initiatives. For example, the individual can create a robust social media campaign using management tools like Buffer or Hootsuite, contributing to establishing a brand's online presence. Similarly, using Google Analytics, Digital Marketers can track, report, and measure website traffic, providing insights into customers' behavior. Content marketing is another area where digital marketing skills come into play. 

Marketers can create engaging blog posts, podcasts, and videos that increase brand awareness and audience engagement using WordPress, YouTube, or podcast hosting sites. Email marketing, developed through platforms like MailChimp, enables marketers to create targeted and personalized messages to engage their audience. Applicable skills include HTML/CSS for email design, copywriting, and understanding email best practices. 

Lastly, PPC advertising platforms such as Google Ads allow the creation of specifically targeted online ads. This involves understanding and using keyword research, conversion tracking, and split testing. Combining all these aspects creates a comprehensive digital marketing strategy. When effectively used, these tools can lead to increased exposure, better engagement, and, ultimately, more conversions for a company. 

To successfully create these outputs, Digital Marketers must develop a blend of technical, analytical, and creative skills. Furthermore, understanding the dynamics of each platform and staying updated on the changing digital landscape is essential.

Top Digital Marketing Tools For Beginners

1. Google Analytics: An important tool for Digital Marketers that tracks and reports website traffic. It describes the customer journey and optimizes the advertising strategy.
2. Google Ads: A crucial part of any digital marketing strategy, Google Ads is a PPC advertising platform by Google that helps businesses reach new customers and grow sales.
3. Facebook Ads Manager: The first-line tool for creating and managing your Facebook ads. Manage ads by targeting specific audiences and modify campaigns according to the data you collect.
4. Hootsuite: This social media management tool lets businesses schedule posts, use a single dashboard to manage and monitor multiple social media profiles, and analyze social media traffic.
5. Mailchimp: An email marketing tool to personalize, schedule, and track email campaigns. It's an excellent tool for managing and building email subscriber lists.
6. Canva: A design tool perfect for creating social media graphics, presentations, posters, and other visual content. It is beginner-friendly and provides many templates, fonts, and images.
7. Yoast SEO: This WordPress plugin helps optimize websites for search engines. It provides guidelines for improving content SEO.
8. Ahrefs: A detailed keyword research tool providing competition stats, keyword difficulty, CPC, and search volume. It also identifies content opportunities and analyzes the competition.
9. Buffer: Another social media management tool similar to Hootsuite. It manages social media platforms, schedules posts, and provides easy-to-read analytics.
10. HubSpot: An all-in-one marketing, sales, and service platform. From content management and SEO to analytics and social media, it has many tools for managing digital marketing efforts.

Digital Marketing Comparison to Other Tools & Fields

Digital marketing has three concentrations–Search Engine Optimization (SEO), social media marketing, and content marketing. SEO promotes online visibility, specifically boosting search engine rankings through particular keywords and high-quality content. Social media marketing focuses on engaging an audience through different social media platforms, implementing a strategy similar to digital marketing but with a more direct customer engagement. Finally, content marketing includes creating and sharing content on social media or through an email list. 

Digital Marketing Advantages

One advantage of digital marketing is real-time interaction with a target audience which can dramatically improve customer service and satisfaction. It offers more precise targeting methods, enabling companies to reach the right people with the right messages at the right time, thereby increasing conversion rates. Lastly, digital marketing is more cost-effective than traditional print and broadcast marketing, making it more accessible for small businesses and start-ups.