Email marketing is a digital communication strategy where businesses send messages to current or potential clients to promote their products or services. Various career paths involve email marketing, such as those of a Marketing Manager, Email Campaign Manager, and Digital Marketing Specialist, where proficiency in email marketing strategies is key. Half the world’s population uses email and that figure continues to grow. Learning email marketing enhances a marketer's skill set. It provides businesses with a practical and cost-efficient communication channel, enabling them to achieve a substantial return on investment.
Top In-Person & Virtual Email Marketing Classes
Email Marketing Courses at Noble Desktop
Leading design and coding school Noble Desktop was founded in New York City in 1990. Students can find hands-on classes and certificate programs in web design and development, graphic design, motion graphics, data science, UX, and digital marketing in both in-person and live online formats. Emphasizing a practical, hands-on learning approach, it provides students with the necessary skills to jump-start their careers in the dynamic fields of digital design, programming, data science, and online marketing, among others. Noble Desktop offers career-support services for students, and all classes are available in person or through live online instruction.
Email Marketing Bootcamp
- Price: $325
- Duration: 6 hours
- Locations: NYC, Live Online
The Email Marketing Bootcamp at Noble Desktop is a comprehensive course that equips students with the practical knowledge and skills to create compelling email marketing campaigns. The course covers creating visually appealing HTML emails, testing their performance, managing and building a database of email recipients, and learning how to track and boost engagement through personalization and automation.
Digital Marketing Certificate
Noble Desktop’s Digital Marketing Certificate includes instruction on email marketing plus social media marketing, SEO, website optimization, and data analytics. This course is geared toward business owners who want to increase website traffic and monitor social media engagement, or for anyone who wants to learn new skills in digital marketing.
Email Marketing Courses at Digital Workshop Center
At the Digital Workshop Center, students can take classes on various topics, from web development and digital marketing to graphic design and software training. The Center provides an engaging, professional educational environment where students are empowered to apply critical, creative, and strategic skills to drive their careers forward.
Email Marketing for Beginners Class
- Price: $289
- Duration: 7 hours
- Locations: Live Online
The Email Marketing for Beginners Class at Digital Workshop Center introduces students to the power of email marketing through MailChimp, a popular tool among marketers today. Students will build an email list, present subscribers with well-crafted content, leverage segmentation, and interpret campaign analytics to raise engagement and streamline growth.
Email Marketing Courses at UWM School of Continuing Education
The University of Wisconsin-Milwaukee's School of Continuing Education offers many programs for lifelong learning. It provides courses in diverse areas such as business, healthcare, art, technology, and education, meeting a wide range of professional and personal interests.
Email Marketing Best Practices
- Price: $374
- Duration: 2 days
- Locations: Several (see school website)
The Email Marketing Best Practices course at UWM School of Continuing Education equips students with advanced strategies to optimize their email marketing efforts. It covers in-depth topics such as managing subscriber lists, segmentation, subject lines, strategies for increased open and click-through rates, A/B testing, mobile optimization, and interpreting email marketing data.
Email Marketing Courses at Apaxxdesigns
At Apaxxdesigns, students delve deep into the captivating world of digital design and its significance in today's digital era. Students learn to create compelling visual content such as logos, animations, and website designs, fostering creativity, technical prowess, and innovative thinking.
Design and Execute Email Campaigns with MailChimp
- Price: $723
- Duration: 2 days
- Locations: Paris
Design and Execute Email Campaigns with MailChimp from Apaxxdesigns covers the intricacies of creating impactful and strategic email campaigns. The course provides an in-depth look into email marketing strategy, design, segmentation, automation, analysis, and optimization using the robust MailChimp platform.
Email Marketing Courses at Ziggourat Formation
Ziggourat Formation is a professional training and coaching center in Paris founded in 1997. Ziggourat Formation offers classes on digital marketing, professional development, automation, and design.
Optimize Your Email Marketing and Newsletter Campaigns
- Price: $1,478
- Duration: 2 days
- Locations: Several (see school website)
In Optimize your Email Marketing and Newsletter Campaigns from Ziggourat Formation, students can strengthen their understanding of email marketing strategies and learn to design, monitor, and optimize campaigns. The course covers writing effective email sequences, managing and segmenting contact lists, and performing email analytics.
Newsletter Creation
- Price: $1,533
- Duration: 3 days
- Locations: Several (see school website)
The Newsletter Creation course at Ziggourat Formation educates students on the different stages of newsletter creation, from understanding email marketing strategies to the particulars of design and distribution. Students will learn to create effective, eye-catching newsletters, including strategic targeting, developing engaging content, ensuring high deliverability rates, and learning how to analyze metrics to inform future campaigns.
Email Marketing Courses at FLAG
FLAG, also known as Foreign Language Academies of Glendale, offers a unique opportunity for students to immerse themselves in a second language, opening their minds to different cultures while giving them an edge in their future careers. Apart from gaining proficiency in a second language like Spanish, French, German, Italian, or Armenian, students also receive a comprehensive and rigorous academic program that enables them to excel academically, culturally, and linguistically in an increasingly global society.
Email Marketing
- Price: $500
- Duration: 12 hours
- Locations: Several (see school website)
The Email Marketing course at FLAG provides extensive training on harnessing the potential of email as a marketing tool. Students will gain hands-on experience in creating effective email strategies, managing an email list, monitoring email KPIs, using email marketing tools, and learning about the legal aspects of email marketing.
Email Marketing Courses at Digicomp Academy
Digicomp Academy offers extensive, in-depth training in digital technology and IT. Students can enrich their knowledge and upskill at Digicomp Academy through diverse courses in cyber security, software development, data analysis, and many more, leveraging practical learning in cutting-edge technologies and industry trends.
E-Mail Marketing for Corporations
- Price: $900
- Duration: 1 day
- Locations: Several (see school website)
The Email Marketing for Corporations course at Digicomp Academy offers a comprehensive guide on the fundamental principles for creating successful marketing emails for businesses. Students will build skills in creating engaging email content, campaign monitoring, A/B testing, goal setting, success measurement, and legal provisions for email marketing.
Email Marketing Courses at Media Training
Media Training offers an enriching avenue for students to learn and refine their skills in various multimedia platforms like broadcasting, journalism, and digital communication. This interactive training emphasizes compelling storytelling, ethical media practices, and the development of technical skills, equipping students with comprehensive knowledge that prepares them to navigate the fast-paced world of media successfully.
Mailchimp Intro
- Price: $483
- Duration: 1 day
- Locations: Several (see school website)
The course Mailchimp Introduction at Media Training teaches participants to create effective email marketing campaigns using the Mailchimp platform. It offers a hands-on approach, teaching students to set up emails and newsletters, analyze campaign results, manage subscribers, implement segmentation, and utilize powerful Mailchimp tools and features.
Email Marketing Courses at City Lit
City Lit, based in London, is an adult education institution offering over 5,000 unique short courses, both in-person and online, throughout the year. City Lit offers learning opportunities in various disciplines, such as performing arts, languages, visual arts, music, history, and digital media.
Introduction to email marketing with MailChimp
- Price: $63
- Duration: 3 hours
- Locations: Several (see school website)
This course at City Lit is an introduction to email marketing using the platform MailChimp. Students will learn to create and manage email campaigns, including how to design appealing newsletters, segment a target audience, and track the success of their campaigns.
Key Information about Learning Email Marketing
Email marketing can help build a business, strengthen brand recognition, and generate leads. Most people are familiar with personal email, but using it for marketing requires a different approach. To learn this valuable skill, find a class that includes contact management, designing engaging emails, personalization techniques, analyzing metrics, and implementing testing strategies in the curriculum.
Depending on prior knowledge, available time, and personal motivation, it can take anywhere from a few weeks to a few months to learn email marketing. Some familiarity with digital marketing concepts and basic computer literacy makes the process easier. Lastly, be prepared to download email marketing software like MailChimp or Constant Contact to complete class assignments.
Career Paths & Job Outlook for Email Marketing
According to Statista, email marketing continues to grow, with a projection of 4.6 billion global email users by 2025. The Bureau of Labor Statistics reports a 10% growth rate in marketing positions, which is much higher than the national average. Entry-level candidates can expect to earn between $40,000 - $50,000 annually, with an overall average salary of $60,000 a year.
What Can You Do With Email Marketing?
Email marketing helps businesses stay in contact with customers and maintain brand loyalty. After building a list, use tools like MailChimp and Constant Contact to design structured newsletter campaigns aimed at engaging and retaining existing customers. Emails can include company updates, customer testimonials, or exclusive offers. User data can be analyzed to help create segmented email marketing campaigns to ensure that messages align with the specific interests of their audience. Tools also allow marketers to set up automated email series, like welcome emails or abandoned cart reminders. Analytical tools track open rates, click-through rates, bounced emails, and conversions which can provide a framework for improvement.
Moreover, interactive content such as polls, surveys, or videos can be integrated into the emails using HTML and CSS. Many email marketing courses include instruction in coding languages. Also, personalization with dynamic content, which uses the recipient's data to tailor the content of the email, can lead to a higher engagement rate. Email marketing involves a blend of creativity, technical skills, strategic planning, and analysis to create effective campaigns. It offers opportunities to communicate messages directly to the targeted audience, ultimately encouraging higher customer engagement and conversion rates.
Top Email Marketing Tools For Beginners
- Mailchimp: This versatile email marketing tool is popular among beginners due to its user-friendly interface. Mailchimp allows you to build and manage mailing lists, create emails with its easy drag-and-drop builder, and analyze campaign performance with built-in analytics tools.
- Constant Contact: This tool allows beginners to handle email marketing with ease and efficiency. It has a great email template builder, autoresponder capabilities, real-time reporting, and social sharing tools.
- GetResponse: Known for its superb customer service and support, GetResponse is a tool with features like email creator, autoresponder, landing page builder, and webinar solution.
- Sendinblue: A strong email marketing tool with automation features, Sendinblue serves as an all-in-one platform for email marketing, messaging, transactional emails, and SMS campaigns.
- ConvertKit: This robust email marketing platform is designed specifically for bloggers, authors, and marketers. It provides tools to automate email marketing, create landing pages, and build workflows.
- AWeber: AWeber offers various email marketing tools, including a drag-and-drop email editor, list segmentation, autoresponders, and integration capabilities.
- Drip: Drip is an ecommerce marketing engine that automates emails, SMS marketing, and more, built specifically around ecommerce. It is especially effective at audience segmentation and personalizing email campaigns.
- ActiveCampaign: A full-featured email marketing, marketing automation, sales, and CRM platform. With its suite of tools, beginners can learn to segment their email list, personalize messaging and learn about automation.
- Litmus: Litmus is a versatile tool that lets you test and track your emails. This software can help you design professional-looking emails and validate emails' HTML coding to ensure all email links work.
- MailerLite: This affordable and user-friendly email marketing tool offers features that allow you to grow your mailing list and create compelling emails. This includes a drag-and-drop email builder, landing pages, automation, audience segmentation, and comprehensive analytics.
Email Marketing Comparison to Other Tools & Fields
Email marketing is a digital marketing specialization–along with social media marketing, content marketing, and SEO–used to boost visibility online and maintain customer relationships, particularly in the ecommerce space. Knowledge of programming languages HTML and CSS is crucial for creating visually appealing and functional email templates. Moreover, platforms like Google Analytics can help Email Marketers measure the success of their campaigns, similar to how they would measure the performance of other digital marketing strategies. Many of the tools are used across disciplines for effective online communication and marketing.
Email Marketing Advantages
Email marketing offers advantages such as cost-effectiveness and a wide reach allowing businesses to engage a larger audience with minimal resources. Additionally, the results are measurable, letting marketers analyze open rates, click-through rates, and conversions to fine-tune their strategies. Email marketing can be personalized, making communications more effective by targeting specific customer groups based on preferences.