Facebook Marketing Classes NYC & Live Online

Facebook is one of the most powerful and effective social media marketing tools today, with over 1.6 billion average daily users and hundreds of millions in the U.S.

You’ll learn about conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget.

12 Hours
$650

Policies

NYC or Live Online
Free retake
Expert instructors
Small classes

Dates & times are listed in

January 28–February 6

Tuesdays & Thursdays 6–9pm

Enroll
January 28–February 6

Tuesdays & Thursdays 6–9pm

Enroll
February 3–4

Monday to Tuesday 10–5pm

Enroll
February 3–4

Monday to Tuesday 10–5pm

Enroll

Tuition

As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.

Full Tuition

$650
Due before the class starts

What’s Included

12 hours of hands-on instruction
Live, project-based training from experts
Retake for free within 1 year
Verified digital certificate of completion

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
A certificate of completion to verify your accomplishment

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

Digital Marketing Certificate

Price: $3,995 | Hours: 120 Hours
Social Media Marketing Certificate

Price: $2,495 | Hours: 72 Hours

Learn the Skills Guarantee™

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

Hands-on, personalized training

Learn with real-world projects

Several students, sitting at computers, looking at the front of the classroom

Cutting edge curriculum

Step-by-step instruction to boost retention

The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros

Learn from industry experts

Gain industry knowledge from professionals

Free retake

Retake the course for free within one year

Interactive Training

Learn in Real-Time with Small Class Sizes

Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.

Unlike other providers, these are not mass open-enrollment classes. At NYC Career Centers, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.

On Campus in NYC 185 Madison Avenue, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

Live, interactive class
Experienced instructor in the room with you
Computer and software provided

More about our campus

Live Online Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided

More about live online training

photo of instructor leading a class in person

student taking a class live online, seated on their living room floor, leaning against a couch

Earn a Certificate of Completion

Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!

Shareable on

Sample credential for completion of Facebook Marketing

Free Retake & Class Recordings

Missed a session or need a refresher? We have you covered!

Free Retake

We offer a single free retake of the class within a year.

Class Recordings

You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.

See terms and conditions.

Facebook Marketing Curriculum

What You’ll Learn at a Glance

How to set up your business page
Strategy for using Facebook Groups
Facebook Ads best practices
Conversion tracking
Account management and reporting

Course Syllabus

Download Syllabus PDF

Section 1

Introduction to Facebook

Introduction to Facebook
History of Facebook
Understanding the Facebook algorithm
Creating a Business Page

Facebook Business Page

Facebook Business features overview and settings
Business page management and admin access
Establishing a visual voice
Leveraging your About description for your business

Section 2

Introduction to Meta Business Manager

Setting up and accessing the Meta Business Manager
Overview of the Meta Business Manager and its capabilities
Navigating the Meta Business Manager interface
Tools and features overview

Leveraging Meta Business for Engagement

Utilizing the Meta Business Manager's targeting options to reach the right audience
Analyzing performance data and tracking metrics
Using benchmarking to research your competition
Scheduling your content and leveraging important dates

Section 3

Content and Interactions

Finding and targeting the right audience for your business
Creating and joining groups related to your business niche
Optimizing your business page for search and discoverability
Posting updates and engaging content
Interacting with your audience through comments and messaging

Using Shopify with Facebook

Overview of Shopify and Facebook integration
Setting up a Shopify store and connecting it to a Facebook business page
Syncing products from Shopify to a Facebook shop
Utilizing Facebook's targeting options to reach the right audience for your Shopify store

Section 4

Introduction to Meta Ads Manager

Overview of Ads Manager and its capabilities
Setting up and accessing Ads Manager
Navigating the Ads Manager interface
Creating and managing ad campaigns using Ads Manager

Leveraging Meta Ads Manager for Higher ROI

Utilizing Ads Manager's targeting options to reach the right audience
Analyzing performance data and tracking metrics
Best practices for using Ads Manager
Optimize advertising content to reach more customers

Frequently Asked Questions

Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

Can I take this course online (remote learning)?

You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?

Students can attend this training remotely through screen sharing software (we use Zoom).
Participants can hear the instruction, ask questions, and even share their screen with the instructor.
For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at nyc@careercenters.com

What happens if I need to miss a session?

You have some options:

You can watch a recording of the session. We will provide any course materials.
If you can’t come into the classroom but can still attend remotely, we will provide you with the Zoom login information.
You can use your free retake to make up any missed class time.

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Installments
	10% non-refundable deposit
$650.00	Total You Pay

Take this class as part of a certificate program and save:

Highly Reviewed by Our Alumni

Schedule & Enrollment: Facebook Marketing

January 28–February 6 Tuesdays & Thursdays 6–9pm Enroll