Google Ads is a highly effective online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, and video content. A Google Ads account is free but then Digital Marketers place bids set at a level they want to pay for ads. Google Ads skills are useful to Digital Marketing Managers, PPC Specialists, SEO Experts and Google Ads Campaign Managers. About 80% of people searching the internet see Google ads and 65% of small-to-midsize businesses use Google Ads to attract customers. Mastering Google Ads can be immensely beneficial as it allows individuals to measure advertising effectiveness, maximize online presence, and drive significant internet traffic. It is an indispensable skill in the digital marketing toolbox.