Did you know that Google receives over 60,000 searches every second? That’s a huge amount of results, and a significant amount of these results include those paid for through Google Ads. This paid advertisement program offers a pay-per-click method of driving traffic to your website when people search for keywords related to the products or services your business provides. Because there is no minimum spending requirement or subscription fee, users can set a budget that works for them. 

Here, we’ll dive into some of the ways that Google Ads works, some advantages and disadvantages to the program, and some examples of careers that experience with Google Ads can lead to.